The Western Union value proposition
- Generate revenue through a commission earned on every transaction, sent or received, from your retail location(s).
- Attract new customers by offering Western Union money transfer services.
- Increase your footfall and revenues by leveraging cross-selling opportunities.
- Enhance your customer relationships by offering them more convenience.
- Strengthen your competitive position.
Our studies show that offering Western Union money transfer services increases cross-selling opportunities as well as shopping frequency. We also know that Western Union consumers are frequent, committed and loyal, with 77% of consumers transferring money between once a week and once a month whilst over 65% of these consumers always use the same agent to make their transaction.
