Western Union Online Money Transfers Now Live in Serbia

Regional News By Carolina Laurijssen Jun 13, 2019

BELGRADE, JUNE 13, 2019— Western Union, a leader in cross-border, cross-currency money movement, in association with TENFORE, a leading financial service provider, has enabled online money transfers in Serbia with the launch of westernunion.rs, offering customers the choice and convenience to send money to more than than 200 countries and territories 24/7.

Western Union’s online service enables customers to easily pay for their transactions with their credit and debit cards issued in Serbia, for seamless payout into billions of bank accounts or via Western Union’s more than half a million Agent locations worldwide.

“As customers become increasingly digital and mobile-savvy, they are demanding more choice, self-service and fast money transfers. Over the last few years, Western Union has undergone a dramatic digital transformation, driving a multi-layer digital strategy allowing customers to complete their transactions online. Today, Western Union’s digital business has seen continued double-digit growth, and now 70 percent of digital transactions originate on mobile devices,” said Nogay Kanpolat, Regional Director Southeast Europe, Western Union.

“With TENFORE, we are excited to be continually innovating, ensuring that we’re one step ahead to meet our customer’s evolving needs,” added Kanpolat.

To commemorate the launch, Western Union has announced transfer fees starting from RSD 700 when sending online. Customers in Serbia can send up to RSD 200,000 a day, online.

Western Union has been providing money transfer services in Serbia for over 15 years and today has more than 4,000 retail Agent locations in the country. In addition to sending money online, customers still have the choice to access these retail locations to send money transfers in person, reflecting the commitment of the company to empower and enhance customers’ money transfer experience – by providing true choice and more options to connect to their families and friends around the world.

“Our collaboration with Western Union began in 2008, and today TENFORE offers Western Union® money transfer services in over 2,000 of our locations. With this service expansion, we are excited to provide customers with access to global money transfer services, right at their fingertips. Western Union is a company with strong global reach, covering both digital and retail cross-border money movement. This new digital channel will connect more people across borders than ever before and give them the flexibility, reliability and access to services they need,” said Andrijana Dragicevic, CEO, TENFORE.

According to the State of Mobile Internet Connectivity 2018[i] report by GSMA, Serbia is one of the top five countries in Europe with the most improved Mobile Connectivity Index. With digitalization being one of the key priorities of the Serbian government[ii], this launch aligns with the vision of the country to facilitate digital services for all.



In line with the local regulations, prior to the first use of the online service, customers are required to register on www.westernunion.rs, then verify in-person with their valid ID

at a TENFORE location. Acceptable IDs include passport or government issued national ID card. After successful verification, customers will receive a notification confirming they can now conveniently send Western Union® money transfers anytime, with a few clicks, online.

In addition to the convenience and reliability of sending money any time, the website displays current exchange rates and fees, tracks money transfers online, lists past and pending transactions and lists payout options available in the receiver’s country.

For more information, customers can visit selected TENFORE locations, call 011/3334999, write to info@transfernovca.rs or refer to Customer Support at the bottom of the page on www.westernunion.rs.

[i] https://www.gsmaintelligence.com/research/?file=c0bcc185be555f77478a8fdf986ea318&download

[ii] https://news.itu.int/how-serbia-plans-transition-digital-economy/

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About Western Union

The Western Union Company (NYSE: WU) is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. As of March 31, 2019, our network included over 550,000 retail agent locations offering Western Union, Vigo or Orlandi Valuta branded services in more than 200 countries and territories, with the capability to send money to billions of accounts. Additionally, westernunion.com, our fastest growing channel in 2018, is available in approximately 70 countries, plus additional territories, to move money around the world. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth. For more information, visit www.westernunion.com.