PaymentsSource says the use of digital wallets can still be a confusing experience for customers and merchants alike.
Simplification of the process is key, the website notes, to winning over customers during the pandemic. “Consumers who are just starting to use digital wallets will likely continue to appreciate the ease, so long as the process is simple and preferable,” they say.
They go onto list Starbucks as an example of a brand that has been extremely successful with their digital wallet internationally, noting the coffee company was “miles ahead of Apple Pay and Google Pay in terms of adoption” due to their wallet’s ease of use.
This article was written by Jason Thomas and originally published on PaymentsSource. A subscription may be required.
