Emerging technologies are taking retail by storm with mobile payment options, according to PaymentsSource. “Mobile payment has completely changed consumers’ shopping experience,” they say, and they go on to note that some early adopters of mobile payments have used their advantage to test the market and earn early wins in the marketplace.
Case in point? Rainbow, a Shenzhen-based chain with over 70 stores across China, that PaymentsSource says has used their mobile app launch to “pull in and retain [an] astronomical number of customers” and that, in turn, has enabled Rainbow to do “countless things right” and to “maintain this colossal level of success.”
This article was written by Franklin Chu and originally published on PaymentsSource. A subscription may be required.
