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Sarah Johnson 2019-1-30

Western Union in 2019: Where digital and retail Intersect

As Western Union inches closer to the 168th year since its founding, 2019 will mark a year that we continue our digital-focused evolution as a leader in cross-border money transfer. By placing further emphasis on digital transformation across our various lines of business, we’re evolving alongside our dynamic customer base to ensure we can provide products and services that meet their unique needs at a rapid pace.

Nowhere is this more evident than in our brick-and-mortar retail presence. Ecommerce has fundamentally transformed customer expectations when it comes to the in-store experience. Foot traffic is no longer tied to products but to experiences that provide added value to the shopping experience. When you match this with recent studies demonstrating the rise in comfort with digital services across generations, it becomes increasingly clear that retailers must commit themselves to provide innovation through multiple touchpoints ranging from the store counter to customer service hotlines.

At Western Union, we’re taking a stand to lead this trend, deepening our relationships with existing retail agents to deliver maximum convenience and added value to customers. To learn more about ongoing trends in the retail space and catch a glimpse of the steps we’re taking, check out our latest analysis authored by Carter Hunt, Senior Vice President and General Manager- North America, in Retail Touchpoints and engage with us on Twitter, Instagram, LinkedIn and Facebook.