Throughout the 2017-2018 season, the Western Union Foundation pledged to donate $10 for every assist made by a Nuggets player in a home game to the Gold Crown Foundation, which helps young people in our community become creative and confident leaders through enrichment and sports programs.
“The Denver Nuggets have demonstrated commitment and teamwork this season,” said Hikmet Ersek, president and CEO of Western Union. “With each game assist made by our hometown team, the Western Union Foundation is helping to pass along the opportunity for youth in our community to gain valuable skills that help them achieve their goals.”
Before last night’s final regular-season home game, Nuggets players made 1,981 assists, earning $19,810 for the Gold Crown Foundation. Western Union’s President and CEO, Hikmet Ersek made an additional ‘assist’ during the halftime presentation, rounding the donation up, to total $20,000.
The WU Assists promotion was in support by Western Union, who announced in 2017 that it would be the first corporate jersey sponsor of the Denver Nuggets, further establishing Western Union’s hometown commitment.