Michael Hafer, SVP, Product and Marketing, Western Union North America
That’s how our customers can choose to be greeted when they click on the Western Union US app on their iPhones and Android devices.
Our mobile app is now available in Spanish and Mandarin, as well as English. That’s a welcome change for customers who prefer to make transactions or look up information on WU® services in one of these widely-used languages.
Customer choice and convenience are among our top priorities. We want to help make it easier for consumers to use our services. With more than 93 percent of internet usage in the US taking place on mobile devices, according to eMarketer, we are continuously evolving our products, especially those offered through digital and mobile.
So how does it work? You can select your preferred language by clicking on Menu, then Settings, and finally, Language.
Once the selection is made, you can pay bills and check exchange rates, track a transfer, find agent locations and access My WU® program information in the language of your choice. Plus you can fund transactions using digital payment options such as your bank account, Apple Pay®, and debit/credit cards.
We recognize there is a growing need to offer multi-language services. According to the US Census Bureau’s 2016 American Community Survey, more than 40 million people in the US spoke Spanish at home. Our updated app offers WU’s Spanish-speaking customers, who cite as their top reasons for sending money to provide regular support, living expenses or as gifts, a customer experience in their preferred language. And with 3.3 million Chinese-speakers in the US, according to 2016 data from the Migration Policy Institute, we want to continue to find ways to better serve one of the country’s largest diasporas and meet their desire to transfer money in their preferred language.