Western Union: digital enables cross-selling operations

Regional News By Bancaforte.it December 2, 2021

Gabriel Sorbo, Regional Vice President for Western Union in Western Europe, talks about WU’s advancing digitization strategy in Italy’s Bancaforte and how WU “certainly could not ignore the digitization trend.”

“The pandemic has accelerated a trend already underway, moving this market more and more towards digital, significantly transforming the customer profile,” they quote Sorbo as saying. Sorbo also notes in the story that “In Italy, there are already several banks and financial institutions that have adopted our “instant international transfers.’”

“We are certainly going to improve the customer experience [in Italy], offering transactions in real-time, thanks to our partner banks all over the world, transparent prices, and transactions financed directly from the customer’s account,” Sorbo concludes.