PYMNTS runs a new column from Talbott Roche, CEO and president of Blackhawk Network, where she argues that digital payments can be the “conduit to deepen connections between brands and consumers.”
However, the CEO says that “mobile wallets must transition to become truly useable resources across technology, retailers and buying experiences.” Unlocking the full potential of digital payments “is just the first step,” she continues, adding that “in a post-pandemic world, our role is to continue to innovate.”
Some of the innovations she sees as winners to getting those hesitant to jump into digital payments in the retail sector include “coupons, rebates, and incentives,” she writes.
“It will be key for retailers to invest in their digital platforms, expand and ensure payment option parity across their physical and digital channels, and deliver a seamless, truly omnichannel experience.”
This article was written by and originally published on PYMNTS.
