The blizzard that slammed the East Coast on December 26 did more damage than closing roads and snowing in countless Americans - it cost the retail industry an estimated $1 billion, according to Bloomberg.
The figure, produced by research firm ShopperTrak, is alarming, but apparently not enough to ruin retailer's holiday spirit - this year's shopping season is the best on record since 2007.
In fact, this year's storm didn't damage the shopping figures as much as the blizzard that hit just before Christmas in 2009, which cost merchants approximately $2 billion, the news source reports.
Shops lost approximately 10 percent of overall sales, which typically total around $10 billion between December 26 and 27. In 2009, the day after Christmas was the second-busiest shopping day of the season.
The storms prevented approximately 11.2 percent of foot traffic on Sunday and an additional 13.9 percent on Monday, the market analysis group estimates.
Though brick-and-mortar stores may have been adversely affected by the snowy weather, the cold temperatures may have caused many shoppers to log on to save online, according to CNN. Online sales figures for the dates following Christmas are expected to be released some time this week.