Department store Sears recently announced that they released a new tool that aims to personalize the online shopping. experience for consumers. Titled AdYourWay, the program features customized recommendations and personalized web content.

"We're living in a customer-controlled retail environment and it is imperative that we continue to reinvent the company through technology and innovation to improve our relevance with our customers," said president of marketing at Sears David Friedman. "AdYourWay is a unique shopping tool that puts control back into the hands of our customers, allowing them to manage and organize both the products and the offers that interest them."

The tool will allow shoppers to receive product recommendations based on their previous searches and purchases. Customers can also receive alerts about price jobs and special deals to help them save online with some of their most desired products.

The program will soon be available at Kmart.com.. Sears recently signed a deal with Apple's mobile advertising network to create special mobile content on Apple products.

Those who regularly shop online. may be interested in using this new program when shopping at the department store. The Federal Trade Commission states that using the internet can help many shoppers save online.