The research company Research and Markets has released a paper titled The Future of Online Grocery Shopping that suggests that shopping for groceries via the internet will become increasingly popular among consumers.

Over the past few years, the online grocery shopping industry has rapidly evolved thanks to development of internet and mobile applications. According to the report, there are still some obstacles that stand in the way of effective grocery shopping.

The researchers suggest that, in order to appease customers, industries that offer online grocery shopping will need to provide shoppers with consistent quality, greater choice and convenience. Furthermore, customers want to be more directly engaged with the retailer providing the service.

Many consumers view online grocery shopping with skepticism. According to the report, many shoppers do not trust store employees' opinions on the quality of food available. Consumers want assurance that they will receive fresh, high-quality foods if they opt to shop online..

While internet shopping is very convenient, consumers must be sure to protect their information when making purchases on the web, as over 9.9 million Americans were victims of identity theft in 2008, according to Javelin Strategy and Research. Using an secure payment company when shopping online is a wise choice.