WU® Pay appeals to a wide range of online shoppers.
WU® Pay is preferred most by web-savvy power users who are heavy spenders online. These online shoppers who use online banking spend a full 117% MORE1 than the average online shopper. WU Pay users value control, security, and convenience. They are busy and therefore appreciate the time savings WU Pay and online shopping offer.
Women between 20 and 50 years of age are the primary bill payers in the household, and as such are usually most familiar with online banking as a way to pay bills. WU Pay also has a high affinity with:
