The Online Spending Index conducted by Javelin Strategy and Research in the third quarter of 2008 found that:
- Consumers plan to spend an average of $100-$250 online over the next 90 days
- 48 percent of consumers polled are delaying purchases due to uncertainty in the economy
- 32 percent are willing to spend more if they could purchase online with cash revealing a general shift towards preferring paying by cash
- Female consumers indicated a 5 percent decrease in credit card sentiment further indicating a shift towards cash
- 18 percent of consumers plan to shop online for back-to-school purchases
About Javelin Strategy and Research:
Javelin is the leading independent provider of quantitative and qualitative research focused exclusively on financial services topics. Based on the most rigorous statistical methodologies, Javelin conducts in-depth primary research studies to pinpoint dynamic risks and opportunities. Javelin helps its clients achieve their initiatives through three service offerings, including syndicated research subscriptions, custom research projects and strategic consulting. Javelin’s client list includes some of the largest banks, credit unions, card issuers, and technology enterprises in the financial services industry. For more information visit JavelinStrategy.com.