Sucharita Mulpuru, principal analyst at Forrester Research presents Forrester’s findings on consumer spending and eCommerce. Her focus is on what online merchants can do to increase sales in these challenging economic times. Her actionable suggestions around creating perceived value are designed to help internet retailers gain and hold market share in 2009.
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit Forrester.com.