eCommerce thought-leader Lauren Freedman, President of The e-tailing Group, presents strategies and tactics to deliver a cart that encourages checkout by decreasing abandonment including her strategies for:
- Knowing the numbers
- Completing product details
- Creating customer-centric policies
- Strategically recommending products
- Writing clear customer service messaging
- Having savvy cart-abandonment policies
About Lauren Freedman:
In 1994, Lauren Freedman leveraged her 15 year retail and catalog career and passion for merchandising to found the e-tailing group, inc. The firm’s mission was, and continues to be, providing strategic and e-commerce solutions to online merchants as well as businesses targeting that market. An extensive client list has included Fortune 500s and start-ups. From involvement with the initial launch of sites like Toys “R” Us, The Vitamin Shoppe and Kodak to specific initiatives for clients including Scholastic, J.Jill, Orbitz, USA Today, CTW and MSN, her role becomes Strategist, Merchant, Facilitator, Educator and Spokesperson. As a veteran and visionary within both the Retailing and the Internet industries, Freedman is a frequent resource to the trade and business press and her speaking engagements have spanned the globe. Freedman most recently completed her first book, It’s Just Shopping, which provides a comprehensive; behind-the-scenes look at the evolution of multi-channel selling. The book served as the basis for her foray into teaching at Chicago’s Roosevelt University, where she was nominated for Most Valuable Teacher award in 2003.
