The Online Spending Index conducted by Javelin Strategy and Research in the last quarter of 2008 found that:
- Consumer spending is expected to remain steady at an average of $100-$250 in the quarter,
- 31 percent of consumers would purchase more online if they could better control their finances and pay with cash,
- 45 percent of consumers have used their credit card less often over the last 90 days,
- 48 percent of consumers are delaying purchases due to uncertainty in the economy,
- 55 percent of respondents indicated that their available credit is lower than it was last year,
- 34 percent are closer to their credit limit than a year ago,
- 46 percent prefer to avoid in-store shopping on Black Friday in favor of shopping online, and
- 13 percent reported that they plan to do most of their shopping on ‘Cyber Monday’, the unofficial start of the online holiday shopping season.
About Javelin Strategy and Research:
Javelin is the leading independent provider of quantitative and qualitative research focused exclusively on financial services topics. Based on the most rigorous statistical methodologies, Javelin conducts in-depth primary research studies to pinpoint dynamic risks and opportunities. Javelin helps its clients achieve their initiatives through three service offerings, including syndicated research subscriptions, custom research projects and strategic consulting. Javelin’s client list includes some of the largest banks, credit unions, card issuers, and technology enterprises in the financial services industry. For more information visit JavelinStrategy.com.