The Online Spending Index conducted by Javelin Strategy and Research in the first quarter of 2009 found that:
- 50 percent of Americans feel more confident in the economy with the new administration in place,
- 55 percent of consumers will delay a major purchase due to uncertainty in the economy (as compared to 48 percent over the last 2 quarters),
- Q1 online consumer spending will decrease to an average of $75 (as compared to $175 during Q4, 2008),
- 25 percent of consumers say they will increase their everyday spending in the coming months,
- 11 percent of consumers are planning to spend more this Valentine’s Day as compared to last, and
- 18 percent of consumers are planning to make their Valentine’s Day purchases online this year.
About Javelin Strategy and Research:
Javelin is the leading independent provider of quantitative and qualitative research focused exclusively on financial services topics. Based on the most rigorous statistical methodologies, Javelin conducts in-depth primary research studies to pinpoint dynamic risks and opportunities. Javelin helps its clients achieve their initiatives through three service offerings, including syndicated research subscriptions, custom research projects and strategic consulting. Javelin’s client list includes some of the largest banks, credit unions, card issuers, and technology enterprises in the financial services industry. For more information visit JavelinStrategy.com.