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Cash Payments for e-Gift Cards and Prepaid Cards

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Retailers are looking for innovative ways to increase sales and reach new customers. WU® Pay 
is pleased to extend its online cash payment solution, to the e-gift card and prepaid market.

WU Pay e-gift card processing delivers innovation and immediate ROI, as a means to sell 
gift cards and prepaid cards. WU Pay allows customers to purchase e-gift cards with cash, without using a credit card, and without sharing any financial information.

e-Gift Card Processing with WU Pay:

Extend your existing gift card platform and increase sales by capturing cash transactions.

  • Offer customers a way to purchase online e-gift cards with cash
  • Reach cash consumers by offering online prepaid store cards, by pre loading gift cards with cash
  • Increase sales and reach new customers by selling virtual gift cards on the WU Pay e-gift card mall

WU Pay will seamlessly integrate with your existing e-gift card platform so you can offer your customers more choice, and capture cash payments.

Why WU Pay for e-Gift Cards:

  • No shopping cart integration required
  • Alternative cash payment option
  • Established network of over 17,000 banks
  • Leverage WU Pay’s customer base and bank network relationships
  • Process gift cards on WU Pay’s e-gift card mall


WU Pay Process:

  • Customer purchases merchant cards on WU Pay’s e-gift card mall
  • Customer fills cart and checks out with WU Pay, customer pays at their bank, or at a Western Union agent location in the US.
  • WU Pay emails customer e-gift card


Increase Revenue and Reach of e-Gift Cards.

Expand the reach of your e-gift cards and capture cash transactions. Contact us to find out more about WU Pay gift card processing.

eCommerce e-Gift Card Payment Processing