Retailers are looking for innovative ways to increase sales and reach new customers. WU® Pay
is pleased to extend its online cash payment solution, to the e-gift card and prepaid market.
WU Pay e-gift card processing delivers innovation and immediate ROI, as a means to sell
gift cards and prepaid cards. WU Pay allows customers to purchase e-gift cards with cash, without using a credit card, and without sharing any financial information.
e-Gift Card Processing with WU Pay:
Extend your existing gift card platform and increase sales by capturing cash transactions.
- Offer customers a way to purchase online e-gift cards with cash
- Reach cash consumers by offering online prepaid store cards, by pre loading gift cards with cash
- Increase sales and reach new customers by selling virtual gift cards on the WU Pay e-gift card mall
WU Pay will seamlessly integrate with your existing e-gift card platform so you can offer your customers more choice, and capture cash payments.
Why WU Pay for e-Gift Cards:
- No shopping cart integration required
- Alternative cash payment option
- Established network of over 17,000 banks
- Leverage WU Pay’s customer base and bank network relationships
- Process gift cards on WU Pay’s e-gift card mall
WU Pay Process:
- Customer purchases merchant cards on WU Pay’s e-gift card mall
- Customer fills cart and checks out with WU Pay, customer pays at their bank, or at a Western Union agent location in the US.
- WU Pay emails customer e-gift card
Increase Revenue and Reach of e-Gift Cards.
Expand the reach of your e-gift cards and capture cash transactions. Contact us to find out more about WU Pay gift card processing.





